businesses face heightened security risks with an increased likelihood of shoplifting and theft during this busy period.
Many Far North retail businesses will be in the midst of the bustling Christmas shopping surge and summer rush of tourists.
The larger crowds of shoppers at this busy time of year create an environment where shoplifting incidents may go unnoticed, as bustling stores can make it challenging to monitor every corner effectively. The seasonal influx of tourists further adds to security concerns, as the sheer volume of visitors can make it difficult to keep a vigilant eye on store activities.
With a potential increase in opportunistic theft and the need for heightened awareness during this period, Far North retail businesses must prioritise robust security measures to safeguard their stores, assets, and provide a safe shopping experience for their valued customers. Northern Districts Security stands ready to assist businesses in addressing these challenges and ensuring a secure and enjoyable retail environment during the festive season. As the Far North’s trusted security partner, we’ve outline the challenges to security as well as methods of mitigating these risks
Have a Retail Security Guard On Watch
Shrinkage, the official name for shoplifting, is the biggest threat to many Far North retailers. As a security problem, shoplifting should be a key concern to retailers, as it can impact their bottom line drastically, as well as tarnish their reputation: once a business gets a reputation for being an ‘easy target’ for theft, shrinkage drastically increases.
Shoplifting commonly occurs where there is little surveillance over merchandise on display, as opportunistic individuals take advantage of distracted staff and lack of security measures to pocket stock. Shrinkage can also be planned strategically, with multiple thieves involved: one common strategy for shoplifting requires two thieves, with one distracting the staff members while the other steals stock.
To counteract the threat of shoplifting, retailers in the Far North must invest in tried-and-tested security measures. The visible presence of a security officer serves as a powerful deterrent, actively warding off potential thieves and signalling that the store is not an easy target.
Professional retail security officers play a vital role in providing protection for shoppers and retail employees. Their visible presence not only deters theft but also ensures a positive customer experience. Guards can assist customers, de-escalate tense situations, and coordinate with local authorities if needed. From a customer service standpoint, they are the first point of contact, enhancing overall safety and satisfaction.
Install Surveillance Equipment, Alarms, Sensors, and CCTVs
Leverage technology to enhance your security. Surveillance cameras, alarms, and sensors strategically placed within the store can effectively curb theft, as well as provide valuable data on store traffic, customer behaviour, and sales patterns. This data can be instrumental in optimising store displays and improving product placement.
It is important to consider they layout of your retail premises and the stock on display when installing surveillance equipment. Keep the high-cost stock in mind when placing cameras, and make sure to have a camera facing the points of entry and exit, as well as the counters. Northern Districts Security understands that security is not one-size-fits-all, and that’s why we offer a cost-free security risk assessment to Far North businesses.
Maintaining a delicate balance between effective security measures and preserving the enjoyable shopping ambiance is crucial. Shoppers should feel free to touch, feel, and try on merchandise without feeling watched or unwelcome. This is where cameras are particularly useful, as they maintain vigilance on potential security risks while being unobtrusive for regular shoppers. Security cameras are additionally useful should a security breech occur, as they can provide video evidence of the unlawful activity.
Implement Modern Security Measures
Modern measures can be combined with traditional security methods to effectively reduce shrinkage. Electronic security labels and tags with digital or magnetic locks offer discreet yet effective protection. These labels, often found on clothing items, trigger alarms if someone attempts to remove the tag without authorisation or the proper tool. This technology allows shoppers to enjoy a hassle-free experience while maintaining security.
Beyond the traditional security labels, electronic article surveillance (EAS) systems offer a comprehensive approach. These systems involve the use of security tags, labels, and gates equipped with radio frequency or electromagnetic technology. When an item with an active tag passes through the exit gate without proper deactivation, an alarm is triggered, instantly alerting staff to potential theft. EAS systems not only act as a visible deterrent but also provide a discreet and seamless shopping experience for customers while significantly enhancing the overall security of retail establishments in the Far North.
Northern Districts Security: Your Far North Security Partner
As Far North retail businesses gear up for the busy Christmas and summer period, prioritising security measures is essential. Northern Districts Security stands ready to provide tailored security solutions, offering highly trained professionals specializing in anti-theft and loss prevention measures. Our commitment is to keep your business secure and thriving during this bustling season across the Far North, Kaipara, and Whangarei District.
Our Security Services
- Static Security Guards: Trained professionals providing a visible deterrent to potential threats.
- Mobile Vehicle Patrols: Regular patrols to enhance security visibility and respond promptly to incidents.
- Trespass and Perimeter Monitoring: Safeguarding your property by actively monitoring and securing its boundaries.
- Security Escort Services: Ensuring the safety of VIPs, events, and staff during the busy holiday season.
- Access Control: Managing entry and exit points to regulate foot traffic and enhance security.
- Loss Prevention: Implementing strategies to protect retail stores from theft and ensure a safe shopping environment.
- Alarm Monitoring and Response: Swift response to any alarms, minimizing the risk of security breaches.
- Lock and Key Management: Ensuring secure access to designated areas within your business premises.
- Foot Patrols: Proactive patrolling to maintain a visible security presence and address potential issues.
If security is a concern for your Far North business, our team at Northern Districts Security is ready to collaborate with you. Trust us to protect your valuables and resources, allowing you to conduct business without worry or disruption during this busy season. For inquiries or to discuss your security needs, contact us at 09 430 3232 or email us at info@ndsecurity.co.nz.
